Audience Response/Peer Assessment...

On completion of the advertisement it was presented to test target audience and learn their response and how they feel about the ad.

Radio ad feed back:

Good script
spot on message
Strong points:
-Children laughing at the beginning
-emotive music

Improvement suggestions:
-the middle shouldnt have been left  with just speaking should have added some low sound effects.

Radio AD...

Our group Radio advert is on the group blog, along with the analysis of how it targets our target audience.

Comments and feed back...

Group 1 (feedback):


Good things...

-clear aim and message

-good strategy

-good use of sound to create a narrative

-good conventions

what can be improved? ....

-how effectively you target your audience





Group 2 (feedback):

Good things...

-clear aim and message
-good strategy

-good use of narrative

-good conventions

(overall comment /optional/ good idea, hope it works out good)

What can be improved?...

-how effectively you target your audience





Group 3 (feedback):

good things...

-clear aim and message

-good strategy

-create use of sound to create a narrative

-effectively targeting your audience

-good use of conventions

overall comment /optional:
-good narrative





Group 4 (feedback):

good things:

-clear aim and message

-good strategy

-good use of sound to create a narrative

what can be improved?...

-how effectively your targeting your audience

-conventions used

overall comment /optional
-it was good but it was short





Group 5 (feedback):

good things:

-clear aim and message

-good strategy

-good use of sound to create a narrative

-effectively targeting your audience

-conventions used

overall comment /optional
-good





Group 6 (feedback):

good things:

-clear aim and message

-good strategy

-creative use of sound to create a narrative

-effectively targeting audience

-good use of conventions

overall comment /optional
-creative&effective




Conclusion:(Group Discussion)





Due to our feedback our group came to the conclusion that we need to improve how effectively we are using different strategies to capture the attention of our target audience.

Why did we pick this topic for our campaign ?...

Our campaign is based on self-harm, the reason this topic was chosen by our group is because this is a silenced topic which is rarely spoken of. By creating this campaign we felt that we could raise more awareness towards this matter and perhaps help those who silently hurt themselves because they have nothing and no one to turn too. We chose HELP THEM as our name because it gives people the immediate shock that something needs to be done and someone needs help.

Poster Day (Log entry)...

Here are some of the images we photographed as group for our poster ideas...

We decided to use the second image as the main image for our real poster.  We picked lurelle to be our model for this and we used the following props:

. Make-up

.Dark-clothing

.Hair brush (for messy hair style)

We took these pictures in a classroom which is a place we feel anything can happen , people can feel different from others because of their different intelligence skills or the shoes and bag they have that may cause someone to think why they can't afford it which may lead to home life memories were they will start self-harming we as a group thought it was really important that people feel equal somewere and in a classroom you can have mixed emotions. Good & Bad.

Trident Campaign Research comparing two different campaigns...

Two campaigns I compared :

Stop The Guns && Stop The knives

This is the Stop the Guns Poster, and the second one down is the Stop the Knives Poster:

Looking at these two posters you can imediately spot a difference which is one has a knife and the other has a gun! But there both to do with weapons (similarity). I feel that the Stop the guns campaign's poster is more effective than the stop the knives poster because the imagery isn't as shocking as the stop the guns poster. The stop the guns poster has a real gun seen and two people , clearly male and female, whilst the stop the knives poster has a collage in shape of a knife which isn't as effective.

The stop the guns campaign even has a cinema ad which means that as a campaign it is more advanced than the stop the knives campaign. I watched and listen to both their radio adverts and t.v. adverts and I think that the strategies used such as the informality (narrative) in the radio advert, in the stop the guns campaign grabs their target audience of 16 and over. I personally enjoyed going through the stop the guns campaign more than the stop the knives campaign. I think the stop the knives could improve their campaign by thinking about things like the imagery they used on their poster as it doesn't really cause a reaction to the audience looking at it and the target audience isn't specifically clear.

4 Radio Adverts analysed & compared...

All the radio adverts I compared are THINK adverts. The first two adverts are about slowing down speed when driving. The first advert uses a man speaking about his brother going out at night on his bike wearing a luminous yellow jacket, so he can be spotted by drivers at night, but a driver was to fast and when he realised he had killed him. Whilst the second radio advert uses children as ghost voices explaning that the person that killed them would always have a memory and would always see them everywere they went. Giving different examples such as them being inside the same car as they are driving down the road they killed them in. Which scares and shocks the target audience of 18 plus (drivers). The narrative says in the end "its 30 for a reason" which will make the audience think about their driving and how they may take those signs for granted and a little slip could cost someone's life.

The second Pair of Radio adverts I analysed were both to do about driving, the first one was about using your phone when driving , using a catchy slogan ' switch off before you drive off'. The second used a question ' if a child came infront of your car right now would you be able to stop in time not to kill it?' which will make the reader feel guilt which was a method they used alot in these adverts. The target audience is 18 plus (drivers).

Overall I think that the most successful radio advert was the one using the shock factor of having the children speaking as ghosts as that really sends shivers down the spine off the audience and is very effective.