Trident Campaign Research comparing two different campaigns...

Two campaigns I compared :

Stop The Guns && Stop The knives

This is the Stop the Guns Poster, and the second one down is the Stop the Knives Poster:

Looking at these two posters you can imediately spot a difference which is one has a knife and the other has a gun! But there both to do with weapons (similarity). I feel that the Stop the guns campaign's poster is more effective than the stop the knives poster because the imagery isn't as shocking as the stop the guns poster. The stop the guns poster has a real gun seen and two people , clearly male and female, whilst the stop the knives poster has a collage in shape of a knife which isn't as effective.

The stop the guns campaign even has a cinema ad which means that as a campaign it is more advanced than the stop the knives campaign. I watched and listen to both their radio adverts and t.v. adverts and I think that the strategies used such as the informality (narrative) in the radio advert, in the stop the guns campaign grabs their target audience of 16 and over. I personally enjoyed going through the stop the guns campaign more than the stop the knives campaign. I think the stop the knives could improve their campaign by thinking about things like the imagery they used on their poster as it doesn't really cause a reaction to the audience looking at it and the target audience isn't specifically clear.