Homework-Creative&Media Diploma (Media campaign/comparisson between two campaigns)

 

The "Stop Smoking" campaign is effective towards people who smoke, and perhaps smokers families because of the sense of disgust that the image gives you when you look at it, it might make parents who smoke feel guilty, similar feelings may apply to people who see the "hide the gun" campaign. For the "Stop Smoking" campaign it may make the audience think of how many cigarettes they need or maybe a family memeber might see this and talk to a smoker in there family about smoking and why they should stop. "The average smoker needs over five thousand cigarettes a year "( on the poster ) this becomes effective as it will shock the target audience and the information may be small but is still effective. The words at the bottom " Get unhooked " connect with the image of the man with a hook in his mouth which symbolises the whole addiction for cigarettes and the fact that people are so addicted they can't stop. This Campaign is trying to get people to quit smoking and i find it effective because of the shock and guilt factor of looking at it . With the "Hide the gun" campaign the image is showing a female hand holding up a man's hand who is holding a gun this shows that the female is encouraging the man and giving him strength to hold himself up. The words on the poster "Hide the gun and you help commit the crime" is basically showing that if you help some one to "hide their gun" you are helping them to commit the crime and can get into as much trouble and face the same consequences as the person who actually committed the crime. Both these campaigns however have a similar message which is  to get people to stop doing something , for example "stop smoking" or "stop helping criminals". which is the whole point of both these campaigns to persuade the audience to do something. I think the most successful campaign was the "stop smoking" campaign because of the shocking imagery used on the poster, the "hide the guns" campaign may not have been as successful because the image didn't have the shock factor that the "stop smoking" campaign had.