Think Campaign & Trident Campaign
These two radio adverts are similar as there mode's of adress are both informal, the think campaign is informal because of the text language and the trident campaign is informal as the story is indirect to the audience at the beggining of the advert. They are however different as the trident campaign has a live tag where the voice overgives the crime stoppers charity number and website where as the think campaign has no live tag. They are two different campaigns, in the think campaign their message is to not text and drive and the trident campaign is about not keeping guns for people as you can still get arrested for helping with the crime. I think the most effective campaign is the trident campaign because the slogan is shorter, yet makes more sense and catches the audience which is "hide a gun and you help commit the crime". Also as there is a live tag on the trident campaign this means people can search or call to get more information or even report something where as the think campaign not having a live tag doesn't make the audience listen for more information and where to get it from.
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