All the radio adverts I compared are THINK adverts. The first two adverts are about slowing down speed when driving. The first advert uses a man speaking about his brother going out at night on his bike wearing a luminous yellow jacket, so he can be spotted by drivers at night, but a driver was to fast and when he realised he had killed him. Whilst the second radio advert uses children as ghost voices explaning that the person that killed them would always have a memory and would always see them everywere they went. Giving different examples such as them being inside the same car as they are driving down the road they killed them in. Which scares and shocks the target audience of 18 plus (drivers). The narrative says in the end "its 30 for a reason" which will make the audience think about their driving and how they may take those signs for granted and a little slip could cost someone's life.
The second Pair of Radio adverts I analysed were both to do about driving, the first one was about using your phone when driving , using a catchy slogan ' switch off before you drive off'. The second used a question ' if a child came infront of your car right now would you be able to stop in time not to kill it?' which will make the reader feel guilt which was a method they used alot in these adverts. The target audience is 18 plus (drivers).
Overall I think that the most successful radio advert was the one using the shock factor of having the children speaking as ghosts as that really sends shivers down the spine off the audience and is very effective.
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